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International Primary Care Association

Clinical Focus Volume 1 N1

General principles of negotiation: "How do GPs get what they really want?"


Most of us consider Negotiation as something that happens only when buying a house or a new car: one argues in a “traditional” way offering less than one is willing to pay, trading concessions for concessions - grudgingly, in the hope of shaking hands on a reasonable price in the end. When the deal is done, the parties involved rarely feel happy.

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Read 2877 times Last modified on Friday, 23 November 2012 13:45

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